News

Structured B2B cooperation is reshaping trade between Europe and the MENA. As cross-border engagement becomes more direct, businesses need more than introductions — they need market […]

The Growth of Business Collaboration with SMEs and Startups has become a key driver of innovation, competitiveness, and economic diversification across Europe, the MENA region, and […]

The Rising Direct B2B Trade Replacing Traditional Intermediary-Based Models is a major structural shift reshaping international commerce. Across Europe, the MENA region, and Switzerland, companies are […]

Simplifying Company Registration Laws for Foreign Investors in Selected MENA Countries Introduction The Simplifying Company Registration Laws for Foreign Investors in Selected MENA Countries has become […]

The Growing Demand for Technology, AI, and Digital Services in MENA Markets has become one of the most influential forces shaping economic transformation across the region. […]

Rising Role of the UAE and Saudi Arabia as Regional Trade Hubs The Rising Role of the UAE and Saudi Arabia as Regional Trade Hubs is […]

Expansion of Preferential and Regional Trade Agreements The Expansion of Preferential and Regional Trade Agreements has become a defining feature of the modern global trade system. […]

The growth of non-oil trade between Europe and the Middle East has become one of the most important economic trends of the past decade. As Middle […]

Reducing Dependence on Oil and Building Sustainable Growth For decades, the economies of the Middle East and North Africa (MENA) region have been closely tied to […]

In an increasingly interconnected global economy, collaboration between cross-regional business initiatives and local chambers of commerce has become both necessary and delicate. While chambers of commerce […]

Over the past decade, professional networking, business development, and international collaboration have relied heavily on in-person conferences, trade fairs, and large-scale summits. These events were long […]

A Strategic Shift in Cross-Regional Business Ambitions in 2025 In 2025, a noticeable shift is taking place in the international entrepreneurial landscape. Entrepreneurs from Turkey and […]

For startups originating from the Middle East and North Africa (MENA), entering the European market represents both a major opportunity and a serious strategic challenge. Europe […]

For decades, international cooperation and cross-border partnerships have largely been defined by financial flows. Investments, loans, grants, and capital injections were often seen as the primary […]

In recent years, global investment strategies have undergone a structural shift. Financial performance alone is no longer the sole benchmark for success. Investors, institutions, and policymakers […]

In 2025, SwissMENA enters a new phase of strategic development by expanding its activities into three high-impact and future-oriented sectors: Artificial Intelligence (AI), Agricultural Technology (Agri-Tech), […]

In 2025, SwissMENA announced a strategic shift in the development of its member network, placing startups and small and medium-sized enterprises (SMEs) at the center of […]

SwissMENA’s Strategic Focus for 2025 In 2025, SwissMENA has placed a clear and deliberate strategic emphasis on strengthening business connections between Switzerland and the Middle East […]

Given the widespread and persistent nature of informality in the MENA region, combined with increasing exposure to global and regional shocks, the ILO, OECD, and UNDP...

Maximizing the potential of investment to drive sustainable development in the Middle East and North Africa (MENA) is more critical now than ever.

The 2024 Public Forum will explore how re-globalization can help make trade more inclusive and ensure that its benefits reach more people.